Promptletariat Mary Kate Stimmler

Where to Use AI

Research has shown that teaching where to use AI can help leaders find more AI uses (+44%), increase revenue (1.9x), and reduce capital needs (−39.5%). This site aims to teach you the lessons from that study using public sources (the original study curriculum is not publicly available).

Based on the peer-reviewed field experiment:
"Mapping AI into Production" — Kim, Kim & Koning (2026)
Hyunjin Kim (INSEAD) Dahyeon Kim (INSEAD) Rembrand Koning (HBS)
Massive credit where credit is due: This tool is based on INSEAD's AI Venture Lab's published research and other publicly shared resources. It is not affiliated with the INSEAD AI Venture Lab. The Sundai Foundation shares its work under this Creative Commons License (CC BY-NC 4.0) and does not allow commercial use.
All lessons are based on publicly available research papers, speeches, podcasts, Substack posts, and interviews.
Created for educational purposes to help share the insights from this research with a wider audience.
All intellectual property belongs to the original authors and speakers.

Read the original paper on SSRN · INSEAD AI Venture Lab
Promptletariat — Power to the Promptletariat Mary Kate Stimmler